Communication

Web 2.0 and the Travel Industry

Internet-based travel writers are an important part of an interesting phenomenon: as the world continues to progress into this digital era of information-gathering, more and more people do their travel and vacation planning online, rather than through travel agents, guidebooks, and traditional print travel magazines. Continued...

Collaboration

Putting the Shopper in the Targeting Bulls-eye

Shopper marketing is gaining prominence for many of the world's major brands. Also known as retail communications, it focuses solely on the point of purchase and its surrounding activities. The premise is that consumers become shoppers the moment they enter a store. Although "consumers" and "shoppers" are often used interchangeably, there's a clear distinction: shoppers are active agents of purchasing decisions with clear objectives in mind, whereas consumers are people who acquire a product/service and are passive recipients of advertising messages. Continued...

Commerce

First Summer Vacation Stop: The Internet

More than seven out of 10 families plan to travel when school lets out for the summer, and three-quarters of them say they will book their travel online, according to an AOL-sponsored survey conducted by OTX. Continued...

Be sure to come out for theTAG Consulting Society’s July Meeting hosted by Definition 6's Andrew McCann: "Consulting 2.0 is... building Relationship Currency" on July 15th!