Definition 6
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May 2008
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August 10, 2007
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May 29, 2007
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April 16, 2007
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March 22, 2007
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January 12, 2007
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December 12, 2006
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Issue 18 -
Special Edition

October 27, 2006
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September 29, 2006
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August 18, 2006
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May 18, 2006
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Issue 14
March 24, 2006
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February 6, 2006
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Issue 12
December 27, 2005
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September 30, 2005
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April 25, 2005
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Issue 6
March 28, 2005
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February 28, 2005
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December 15, 2004
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November 16, 2004
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Premiere Issue
October 20, 2004
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Issue 29 - June 2008

In This Issue

Featured Story
CEO Comments
Best of the Web
Case Study
Around the Town

Featured Case Study

Featured Story

Definition 6 Q&A with La Quinta Hotels, Ted Schweitzer

By: Lori Willard, Marketing Coordinator

To gain a little more insight on the latest trends in the online travel industry we interviewed Ted Schweitzer, vicepresident, E-Commerce, at LQ Management L.L.C.. La Quinta has more than 650 hotels in the US Canada and Mexico and is one of the largest operators of limited-service hotels in the United States.

Notes from our CEO

This month we are kicking off the summer travel season with an issue of DefiningINSIGHTS dedicated to the online travel industry. This industry in particular has seen a great deal of change in the past several years. I believe the big picture for all of us is that being able to understand your customers is key to the success of any business.

Our feature article this month is an interview with one of our clients, Ted Schweitzer, VP of e-commerce for La Quinta Hotels. Ted was kind enough to answer a few questions for us and to offer some insight into the evolution of the online travel industry.

Enjoy!

Michael Kogon

CEO

 

Best of Web

Communication

Web 2.0 and the Travel Industry

By: Jennifer W. Minor

Internet-based travel writers are an important part of an interesting phenomenon: as the world continues to progress into this digital era of information-gathering, more and more people do their travel and vacation planning online, rather than through travel agents, guidebooks, and traditional print travel magazines. Continued...

Collaboration

Putting the Shopper in the Targeting Bulls-eye

By: Vicky Chen, The ClickZ Network

Shopper marketing is gaining prominence for many of the world's major brands. Also known as retail communications, it focuses solely on the point of purchase and its surrounding activities. The premise is that consumers become shoppers the moment they enter a store. Although "consumers" and "shoppers" are often used interchangeably, there's a clear distinction: shoppers are active agents of purchasing decisions with clear objectives in mind, whereas consumers are people who acquire a product/service and are passive recipients of advertising messages. Continued...

Commerce

First Summer Vacation Stop: The Internet

By: eMarketer

More than seven out of 10 families plan to travel when school lets out for the summer, and three-quarters of them say they will book their travel online, according to an AOL-sponsored survey conducted by OTX. Continued...

 

Be sure to come out for theTAG Consulting Society’s July Meeting hosted by Definition 6's Andrew McCann: "Consulting 2.0 is... building Relationship Currency" on July 15th!

Pictures From Around the Town

Darryl McDade of Microsoft and Asa Sherrill of Definition 6. Read More...