definingINSIGHTS

Issue 8 - June 2005

In This Issue

Editorial Corner
What's Your Best Advice
Internet & Digital Marketing
Getting Along While Getting Ahead
Technology Solutions

Featured Partner

Reader Survey

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Featured Story

It’s Not about You

The user experience and why it matters to your website

by Bill Koch, Editor, definingINSIGHTS

Twice a day, I let my son watch his favorite TV show, Teletubbies. If you haven’t experienced Teletubbies, imagine four brightly colored characters who talk in one- or two-word utterances, dance to silly music and have “televisions” on their costumes. Every move they make is punctuated by sound effects. To an adult, none of the action seems to follow a logical pattern.

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Editorial Corner

Profiting from the user experience

We all want to design websites and applications that create profit for our company. But in the rush to build the business, are we forgetting who makes that business profitable? This month’s feature article shows how smart companies take a step back and learn about their users’ behavior before a single line of code is created.

Last month, we asked how you deal with a new job where happy hour seems to be part of your job description. Your responses gave some great practical tips on how to balance your home life with the high life. This month, we ask how you can convince customers to spend more money on IT infrastructure security. Will security always be seen as a “necessary evil?” We need your best advice.

Please let me know which articles are relevant to you—and your business. Take our 1-minute reader survey and you could win a pair of 8x22 DigiCam Binoculars. We invite your feedback.

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Internet & Digital Marketing: Lean, efficient and economic

Truth or Consequences

Pitfalls to avoid in your email marketing campaign
by Herschell Gordon Lewis - Direct

Dial M for Marketing

New search engine idea gets customers to pick up the phone
by Patricia Hursh - Search Engine Watch

Getting Along While Getting Ahead: Eliminate stress for all

You Never Get a Second Chance

Practical tips for making a good first impression
by Ayo Mseka - Advisor Today

Holding Out for a Leader

How to foster leadership in your IT organization
by Janine Milne - MIS UK

Technology Solutions: Your network building blocks

Build from the Center Out

The case for creating a data integration competency center
from Optimize

The Big Fix

How Toyota's CIO restructures IT approach and regains trust
by Thomas Wailgum - CIO Magazine

What's Your Best Advice?

Last Issue's Dilemma:

Happy hour blues

I just started a new job where going out for happy hour seems to be part of my job description. I'm not anti-social by any stretch, but there's a big pull to go out after work three or four nights a week.

I'm married and have kids, so I can't socialize as much as some of the younger folks. I know how important it is to be "in the loop" so that social connections turn into business connections.

How can I balance the "required" socialization with my home life?

—George P., company withheld

[ Read the best responses received from readers ]

This Issue's Dilemma

Selling security

I specialize in IT security, and I’m frustrated in how difficult it is to sell clients on allocating more money and resources to the security of their infrastructure. Most clients see it as a "necessary evil." Until you’re the hero who helps a client recover from a disaster—or prevent one in the first place—you’re just a burden on their budget.

How have your readers successfully sold preventive security to their clients? Or am I always going to be the necessary but costly part of a competitive IT environment?

—Benjamin P., Director, IT Security Services, IMG Group

Can You Help?

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