DID YOU KNOW A POOR USER EXPERIENCE COULD BE COSTING YOU CUSTOMERS, EVERY DAY?

Every executive now acknowledges the Web as a cost-effective, two-way communications tool, but how truly effective is your site in reaching and engaging your target audience?

People come to your Web site to find an answer.  Do they find it? Do they buy?  Since they have choices and can go elsewhere, your challenge is to know that you satisfy the visitor's need-and know how to translate this satisfaction into a quantifiable Return on Investment (ROI).

First, I'd like to highly recommend you attend the event we have planned for June 8.  It's a breakfast panel, "The Evolution of Outsourcing: How to survive and thrive" .  We have selected a few key thought leaders from the area to join our discussion of this important topic and it promises to be a rewarding event.
 
Also, as Summer approaches,  2006 is in full swing and many organizations are starting to look at how the first half of the year is going to shape up and are begining to plan of the second half.  Most organizations collect information on customers and in particular receive regular reports on their web site users. This month in our featured article we explore what the information gathered means and what actions can you take to improve the quality of your user's experience -- and improve the results of your web presence in supporting your business. 
 
As always, we have gathered the best of the web for Communication, Collaboration and Commerce for your information. Have a nice Memorial Day!
 
Michael Kogon

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Communication

Harness the Marketing Power of Blogs
This newest web phenomenon can rank your site #1 in search engines, boost traffic and sales, and establish you as an expert in your industry.
by Derek Gehl, Entrepreneur Magazine

How to Create a Clear Project Plan
In six easy steps
by Elizabeth Larson, PMP, and Richard Larson, Darwin Magazine

Collaboration

The Three Es of CRM
Successful organizations need to deliver experience, execution, and equity to continue evolving strategies and capabilities.
by Christopher Conti, Destination CRM

Market Analysis: Real-Time User Monitoring
A Nerd's Eye View: Complex networks hide the end-user experience. Real-time user monitoring technology lets you see things from your customers' perspective and address performance problems promptly.
by Bruce Boardman, Network Computing

Commerce

Online advertising shows its age
Despite Google's lofty share price, the current online advertising model is showing its age. What's next?
by Jeffrey Rothfeder, CIO Insight

Flash in the Online Plan
Rich Internet technologies can make your website more engaging for customers and more profitable for you
by Meridith Levinson, CIO Magazine