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The Big Shift in Advertising
Engage
the customers you want with
interactive
marketing
by Bill Koch, Content Editor,
definingINSIGHTS
There was a time when “advertising”
your website meant calling up your friends and giving
them an endless string of letters and symbols that
detailed your site’s HTTP address. For your really hip
friends, you could drop them an email with a link. For
your really, really hip friends, you could ask them to
add a link to their website. [ Read
More ...
]
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Stop Advertising Like
It’s 1999
As we
launch into 2005, the hottest ticket in online marketing
is interactive advertising. Our feature
article explains why savvy companies are shifting
more of their ad dollars into this exciting new
marketing concept.
Last month, we asked for your strategies
on creating better planning for 2005. This month’s
dilemma asks how you instill “old school” values in a
new employee. We
need your best advice on how to bring discipline to
your office without intimidating employees.
Please let me know how successful we
are at including articles that are relevant to you—and
your business. Take our 1-minute reader survey and you
could win 8x22 DigiCam Binoculars.
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Last Issue's Dilemma:
W e would like to plan for a happy
new year
It's
December again. Along with all the extra holiday
activities, we're also really behind in our planning for
next year. I wish I could say this year is an anomaly,
but we've found ourselves in this same spot for the past
few years.
Right
now, we need to prioritize projects, allocate budgets,
plan staffing and so on. We always find this planning
process difficult. We know there must be an easier
way.
I know
that there are two fundamental approaches to planning:
top down or bottom up. Which
approach would your readers suggest?
—Ted M.,
Project Manager
[ Read
the best responses received from readers ]
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This Issue's Dilemma
How can I instill the 'Old School' work
ethic?
Since I have only 17 employees, even
one who is not productive creates a problem. I hired
'Robert' right out of college. It bothers me to see the
lack of commitment he seems to have. He is often late,
misses days and seems to feel that’s OK. His work gets
behind, and it doesn't seem to faze him. Taking
‘shortcuts’ and missing details, which generate extra
work on my part, seem to be the norm.
I have trained him and explained his
importance to our success. I pay a fair salary and have
tried positive motivation. Nothing seems to work. He’s a
nice enough guy, and I don't want to give up on him, but
his lack of work ethic results in me not being able to
focus on building new business. Perhaps I’m dating
myself, but it seems to me that he just don’t understand
the 'old school ethic'—that a successful career doesn’t
happen without hard work and dedication. I could replace
him, but I already have a big investment in him. I could
'crack the whip' and be intimidating, but that’s not my
style or wish.
Would
you ask your readers how they would instill that 'old
school ethic' in him?
—Old-school owner, company
withheld
Can You Help?
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Internet & Digital Marketing: Lean,
efficient and economic
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Getting Along While Getting Ahead: Eliminate stress for
all
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Technology
Solutions: Your network
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