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6 March 28, 2005 Vol. 1 Issue 6
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5 March 1, 2005 Vol. 1 Issue 5
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4 January 18, 2005 Vol. 1 Issue 4
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3 December 15, 2004 Vol. 1 Issue 3
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2 November 16, 2004 Vol. 1 Issue 2
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Premier
Issue October 20, 2004 Vol. 1 Issue 1
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If You Blog It, Will They Come?
Real-world
uses for blogs in marketing and technology
by Bill Koch, Editor,
definingINSIGHTS
According to David McCollough’s
book, Truman, near the end of President Harry
Truman’s second term in office, he entered a room and
saw his wife, Bess, burning pages and pages of their
personal correspondence. As a history buff and a soon to
be ex-President already concerned about his legacy,
Harry was mortified. “Bess, think of the history!” he
exclaimed.
[ Read
More ...
]
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Should You Be
Blogging?
Ten years ago, you were tech savvy
if you had an e-mail address. Then you needed a web
site. Today, you need a blog. Or do you? This month’s feature
article takes a look at the practical business uses
for a blog. While they can generate buzz for a product
or service, you should be prepared for the commitment to
keep your blog engaging for your customers.
Last
month, we asked for your advice on how to enforce a
non-disclosure agreement when you feel a client or
vendor may have violated it. This month, we need your
help with a work/life balance question. What
do you do when happy hour is part of your job
description? We need your best advice.
Please let me know which articles
are relevant to you—and your business. Take our 1-minute reader survey and you
could win a pair of 8x22 DigiCam Binoculars. We
invite your feedback.
To instantly stop receiving
definingINSIGHTS, use link at the bottom
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Internet & Digital Marketing: Lean,
efficient and economic
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Getting Along While Getting Ahead: Eliminate stress for
all
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Technology
Solutions: Your network
building blocks
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Last Issue's Dilemma:
W hen good agreements go
bad
We have
developed a breakthrough product and are ready to sell
it to a few select customers. We want to aggressively
sell the product, but we don’t want its full
capabilities to get out there just yet. We’re worried
other companies will build copycat products and undercut
us. With a product this good, the lawyers get involved.
They want us to have customers sign a non-disclosure
agreement.
What I
want to know is, how effective is the use of
non-disclosure agreements when sharing confidential data
or capabilities with customers or prospective customers?
Is
there a practical way to identify violations or
otherwise enforce such an agreement?
—Ronald,
CIO
[ Read
the best responses received from readers
]
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This Issue's Dilemma
Happy hour blues
I just started a new job where going
out for happy hour seems to be part of my job
description. I'm not anti-social by any stretch, but
there's a big pull to go out after work three or four
nights a week.
I'm married and have kids, so I
can't socialize as much as some of the younger folks. I
know how important it is to be "in the loop" so that
social connections turn into business connections.
How
can I balance the "required" socialization with my home
life?
—George P., company
withheld
Can You Help?
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Provide
your best advice and you could win
8x22 DigiCam
Binoculars. |
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