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Issue 7 - April 2005   

In This Issue

Editorial Corner

What's Your Best Advice

Internet & Digital Marketing

Getting Along While Getting Ahead

Technology Solutions


 

Featured Partner


 

 

Reader Survey

What do you think?
Complete our 1-minute reader survey and you could win 8x22 DigiCam Binoculars.

 

 

Spotlight

beazer homestead
novartis churchs
ushealth ayr

 

 

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March 28, 2005
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January 18, 2005
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November 16, 2004
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      Featured Story   

If You Blog It, Will They Come?

Real-world uses for blogs in marketing
and technology

by Bill Koch, Editor, definingINSIGHTS

According to David McCollough’s book, Truman, near the end of President Harry Truman’s second term in office, he entered a room and saw his wife, Bess, burning pages and pages of their personal correspondence. As a history buff and a soon to be ex-President already concerned about his legacy, Harry was mortified. “Bess, think of the history!” he exclaimed. 

[ Read More ... ]
 

      Editorial Corner   

Should You Be Blogging?

Ten years ago, you were tech savvy if you had an e-mail address. Then you needed a web site. Today, you need a blog. Or do you? This month’s feature article takes a look at the practical business uses for a blog. While they can generate buzz for a product or service, you should be prepared for the commitment to keep your blog engaging for your customers.

Last month, we asked for your advice on how to enforce a non-disclosure agreement when you feel a client or vendor may have violated it. This month, we need your help with a work/life balance question. What do you do when happy hour is part of your job description? We need your best advice.

Please let me know which articles are relevant to you—and your business. Take our 1-minute reader survey and you could win a pair of 8x22 DigiCam Binoculars. We invite your feedback.

To  instantly stop receiving definingINSIGHTS, use link at the bottom ...
 

Internet & Digital Marketing: Lean, efficient and economic   

Pay to Play

A better strategy for paid search placements
by Heather Lloyd-Martin - Search Engine Watch

 

Building New Bridges to Your Customers

Join the cutting edge of interactive multi-media marketing
by Kathleen M. Joyce - Promo

 

Getting Along While Getting Ahead: Eliminate stress for all  

Next Stop, CEO

Tips from top recruiters on how to keep climbing
by Lauren Keller Johnson - HBS Working Knowledge

 

Leader, Heal Thyself

Not getting the results you want? Take a look at yourself first
by Patricia Wallington - CIO

 

Technology Solutions: Your network building blocks  

Message Therapy

Sarbanes-Oxley and the new push for e-mail security compliance
by Ben Worthen - CIO

 

Through the Portal Quickly

Using portals as the launchpad for business processes
by Jessica Twentyman - Infoconomy

 

      What's Your Best Advice?   

Last Issue's Dilemma:

When good agreements go bad

We have developed a breakthrough product and are ready to sell it to a few select customers. We want to aggressively sell the product, but we don’t want its full capabilities to get out there just yet. We’re worried other companies will build copycat products and undercut us. With a product this good, the lawyers get involved. They want us to have customers sign a non-disclosure agreement.

What I want to know is, how effective is the use of non-disclosure agreements when sharing confidential data or capabilities with customers or prospective customers? Is there a practical way to identify violations or otherwise enforce such an agreement?

—Ronald, CIO

[ Read the best responses received from readers ]
 


This Issue's Dilemma

Happy hour blues

I just started a new job where going out for happy hour seems to be part of my job description. I'm not anti-social by any stretch, but there's a big pull to go out after work three or four nights a week.

I'm married and have kids, so I can't socialize as much as some of the younger folks. I know how important it is to be "in the loop" so that social connections turn into business connections.

How can I balance the "required" socialization with my home life?

—George P., company withheld

Can You Help?

Provide your best advice and you could win 8x22 DigiCam Binoculars.

 

  Publisher

Definition 6

 

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