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Successful Initiatives Start with a
Solid Infrastructure
Use
your head—and not adrenaline—to build your
base
by Bill Koch, Editor,
definingINSIGHTS
Many executives and managers have
built enterprises with all the forethought of a reality
show contestant madly completing a task to avoid getting
voted off the island or fired in the boardroom. In the
heat of chasing after a new idea, a new trend or an
opportunity to crush an opponent, marketing plans are
rolled out without much thought to the infrastructure
that will be necessary to maintain the quality of the
product. [ Read
More ...
]
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Infrastructure
Reality—Not a TV Show
Michael
Kogon |
Admit it. You love to watch people
on reality shows scramble to complete ridiculous tasks.
You’re just glad it’s not you out there running around
and scheming to last another round and maybe win a
million dollars. You’d never put yourself in the same
situation, or would you?
If you have ever launched a product
or implemented a marketing plan without a solid
infrastructure, you might as well vote yourself off the
island. While your old infrastructure may support the
product in the short-term, you jeopardize your long-term
success by not fully considering changes that may be
needed. This
month’s feature article demonstrates how a good
infrastructure is the base for a successful launch.
Your responses to last
month’s dilemma contained great advice on how to
deal with a sudden surplus in your year-end budget. This
month’s dilemma asks how you plan better for next year.
We need your
best advice on how to be more efficient next
year.
Please let me know how successful we
are at including articles that are relevant to you—and
your business. Take our 1-minute reader survey and you
could win 8x22 DigiCam Binoculars.
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Is your infrastructure sound? Do
your business intelligence tools perform the way you
require?
Our
assessments give you answers.
Definition 6 is pleased to offer
complimentary business intelligence and infrastructure
assessments. These aren’t sales calls; our technologists
and consultants provide this on-site service to help you
close gaps between your organization’s objectives and
its infrastructure/BI performance.
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Last Issue's Dilemma:
Green with money envy ...
I know it’s an enviable position,
but I have a lot of funds in my budget that I need to
spend before the end of the year. If I don’t use the
money this year, it won’t roll over into next year. I
need to spend it now, but am stuck with what to spend it
on.
I am looking for some smart options
with my surplus, while keeping in mind by 2005 budget. I
don't want to start something this year, but not be able
to fund it next year. Maybe technology investments be
wise, either infrastructure or new equipment for my
staff. Possibly a creative way to distribute it to my
staff with some sort of incentive attached.
It’s a great place to be, but I need
some advice on how to use this extra money wisely. Would
you ask your readers what they would do?
Should
I invest the surplus in people or
technology?
- Samuel M., CIO
[ Read
the best responses received from readers ]
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This Issue's Dilemma
We would like to plan for a happy new
year
It's December again. Along with all
the extra holiday activities, we're also really behind
in our planning for next year. I wish I could say this
year is an anomaly, but we've found ourselves in this
same spot for the past few years.
Right now, we need to prioritize
projects, allocate budgets, plan staffing and so on. We
always find this planning process difficult. We know
there must be an easier way.
I know that there are two
fundamental approaches to planning: top down or bottom
up. Which
approach would your readers suggest?
—Ted M., Project Manager
Can You Help?
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Provide
your best advice and you could win
8x22 DigiCam
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Internet & Digital Marketing: Lean,
efficient and economic
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Getting Along While Getting Ahead: Eliminate
stress for all
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Technology Solutions: Your network
building blocks
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