Defining Insights - Featured Story

DEFINITION 6 ADDS RICHARD E. STEELE, JR.
AS CHIEF DEVELOPMENT OFFICER

Noted Technology Entrepreneur Will Drive Company for Growth and Sustainability

ATLANTA, GA – January 12, 2007 – Definition 6, helping clients transform business processes and customer experience with eBusiness and Information Technology (IT) solutions that improve the bottom line, announces that Richard E. Steele, Jr. is joining the firm as Chief Development Officer. Mr. Steele will be responsible for developing new business, expanding Definition 6’s network and brand throughout the Southeast, mentoring the sales team, and coordinating the company’s community involvement. Definition 6 leverages expertise in business applications, advanced infrastructure, design, marketing and consulting to create innovative communication, collaboration and commerce solutions that help clients increase revenues and reduce costs to build competitive advantage.

“Ricky Steele has been a member of our Board of Directors since 2000, so we know his excellent track record and reputation as one of Atlanta’s great rain makers,” said Michael Kogon, CEO of Definition 6. “When I learned Ricky had recently finished a project where he successfully positioned a local staffing firm while adding over 20 new clients, I moved quickly to secure his services.”

“I have known Michael Kogon and his family since the late 90’s. They are men of integrity, character, and great drive. Serving on the Definition 6 board, I have watched the leadership team during great times and very challenging times. In either situation, they always choose the right decision for the right reason,” said Richard E. Steele, Jr., new Chief Development Officer of Definition 6. “After finishing my last engagement, I planned on taking several months off to refocus before seeking a new opportunity. Michael’s vision and passion for excellence sparked a fire in me that I have not experienced since my own entrepreneurial days. Definition 6 is a successful company with an impressive portfolio of clients and I look forward to working with their great team.”

Most recently, Steele served as Chief Development Officer for a local I.T. staffing firm where he developed new business and expanded the company network of outsourced and contract employees. In 2004, he wrote a book, “The Heart of Networking,” a blueprint for building business networks that create satisfaction among clients, customers, colleagues, bosses, investors, and the community. Prior to that, he built several companies from scratch along with engagements with PricewaterhouseCoopers and Korn/Ferry International.

Ricky Steele was chosen as the Georgia Small Business Person of the Year and also one of the Georgia Jaycees’ “5 Outstanding Young Georgians.” He is the founding chairman of both Atlanta’s Table and Hospitality Helping Hands, a former board director for the Atlanta Community Food Bank, Hands on Atlanta, Atlanta Convention & Visitors Bureau and most recently a Trustee for Leadership Atlanta.

About Definition 6, LLC

Definition 6 provides consulting, design and implementation services as an eBusiness and IT infrastructure consulting company that uses communication, collaboration and commerce solutions in a managed environment to increase client revenues and reduce operating costs. These solutions enhance every aspect of a client’s business, from infrastructure that keeps operations running efficiently and securely, to front-end marketing and business solutions that interface with employees, customers, and partners. Clients win new revenues, dramatically reduce customer acquisition cost, empower organizational agility, attain key performance metrics, and capture customer loyalty.

Definition 6 projects garner top recognition and awards for graphic design, e-marketing innovation, and effective IT implementation. One result is continuing recognition from Microsoft, including five Gold Certified Partner competencies, and charter membership in the Managed Services alliance that deploys leading edge technology with predictable IT costs.

The firm stays ahead of client needs with innovative offerings and complementary staff that hold more than fifty professional certifications and university degrees in software, usability, business management, networking technologies, and project management. These experts in technology, business analysis, information architecture, and visual design apply a combination of skills to power best business processes through intuitive and engaging user experiences for more complete and valuable solutions. Client projects succeed as a result of design, development, support, management, and implementation services that adhere to rigorous methodology performed by practice groups with industry expertise.

Since the firm’s 1997 founding in Atlanta, Definition 6 has earned a trusted advisory role with a growing national clientele, helping clients manage their portfolio of technology investments to drive an exceptional business return. Please find more information on the Web at www.Definition6.com or by phone at (404) 870-0323.