CORPORATE BLOGGING AND SEO 101
By Compendium Blogware

Understanding the value of a corporate blogging strategy starts with a solid understanding of organic (or natural) search engine optimization (SEO). Sure, there are thousands of articles and books that will tell you everything about organic search and then some, but learning these simple fundamentals will take you a long ways. Continued...

I would like to begin by offering congratulations to the Definition 6 AutoExtra team who took home an AiMA award for Best Online Marketing Strategy last week! It was an honor for Definition 6 to be recognized among such an elite group of fellow nominees. I would also like to mention that Definition 6 is partnering up once again with Microsoft to host a luncheon at ESPN Zone on May 16th revolving around the Live Services platform. We would love to have you join us! Click here for details and to RSVP.

This issue of Defining Insights dives into the world of blogging. Our feature article has been contributed to us by our partner, Compendium Blogware, and offers some prospective on the relationship between corporate blogging and SEO. If you have been considering adding a blog to your website or company intranet this months issue may give you some excellent reasons to get started.

Enjoy and I look forward to your feedback as always.
Michael Kogon
CEO

Communication

Corporate Blogging Emerging in Mainstream Companies

By Bill French, MYST Blogsite

I probably don't follow [nearly enough] news about corporate blogging; the "blog" pundits blogging; the "blog" pundits keep saying the same stuff in their podcasts. But recently, I took in a dose of Debbie Weil's Corporate Blogging Show and a few other video gems to get up to speed on this emerging trend of wider adoption of corporate blogging by non-technology-based businesses. Continued...

Collaboration

Five Getting-Started Blog Questions

By P.J. Fusco, The ClickZ Network

While most in the SEO industry probably consider blogging to be a no-brainer, many large online retailers have yet to embrace the concept of broadening their online range with blogs. From a pure SEO perspective, blogging offers many benefits. Search engines, and Google in particular, love blogs. A blog naturally tends to rank better in search results than an e-commerce site for specific topics, because blogs have a freshness factor most e-commerce sites can't achieve. Continued...

Commerce

The Growing Influence of Online Shoppers

By eMarketer

Who do consumers trust? Increasingly, each other. According the Edelman "Trust Barometer," consumers feel the most credible source for information about a company—and by inference, products— is a "person like themselves." Continued...