Why Local Matters - Playing the Local Search Game
by Kimberly Dillon, Marketing Manager

If you are paying attention to anything in the search marketing realm (SEO or SEM), you may notice that “local search” is the new search marketing “buzzword.” A number of recent studies suggest that local search delivers more relevant results and, naturally, more relevant results mean more conversions. So what exactly is local search and is it just an overhyped buzzword?

Why local matters, continued

Welcome to August! We have officially passed the mid point of the year and I hope that you are hitting your mid-year goals. Definition 6 reached a major milestone this summer by celebrating our 10 year anniversary, and I must say what an amazing journey this has been. You will see a few pictures from our celebration below. This month we are focusing on local search, an emerging trend in the search engine optimization industry. In the article above, we have laid out the basics, including a high level overview of the trend, key players and 5 must-do strategies if you want to be found by your customers. We have also included other SEO resources from the web below for your reading pleasure.

Enjoy and I look forward to your feedback as always.

Michael Kogon
CEO

Communication

10 Winning Ways to Optimize Local Search

By Gregg Stewart, iMediaConnection.com

Don't get left out of local search results. The SVP of TMP Directional Marketing shows you how. Local search is a subcategory of overall search that can give a big boost to your business whether you are a big brand national services advertiser in local markets or a local business looking to expand.

Collaboration

You Got Branding in My Search Marketing!

By Brian Quinton, DirectMag.com

At a Search Engine Strategies session in New York earlier this month, Jonathan Mendez, e-marketing director for interactive agency DigitalGrit, started out by asking a packed room if anyone in the audience believed that brand advertising and search marketing couldn’t be integrated.

Commerce

Beware SEM's Impact on Other Media

by Eduardo Llach, iMediaconnection.com

Now that paid search has become an integral component of the marketing mix, marketing managers need to plan for the impact it will have on other media such as television, direct mail, websites and email. Today, no matter which marketing medium is used to touch a potential customer, the most likely medium of deeper engagement is going to start at a search engine.