Plan to be Social in 2007:
Strategies for Implementing Social Media in Your Enterprise
by Kimberly Dillon, Channel Manager and Marketing Associate

Last year was the year of Social Media. Many of us went to "un-conferences" and workshops on Google Page Rank, blogging, and the power of YouTube. Grandmothers got MySpace pages and students got jobs by posting video resumes on Facebook. While we were excited as consumers of the internet, much of the corporate world was just watching and waiting to see how it would all play out. Now in 2007, companies want skin in the game. The question today is now, how do we implement a blog, a podcast, a wiki, or a social network that is viable in an enterprise setting? Social media has progressed from water cooler conversations to actual line items in marketing budgets across the country. But as we have learned from past experience, you just can’t deploy something today and wish for good results tomorrow. Instead, there needs to be a social media plan that includes business objectives, achievable goals and an understanding of key metrics in which to measure success. The rest of this article will walk through some key considerations in developing a social media strategy in 2007.

Click here to read the full article

This month's article is on social media for the Enterprise, written by our own Kimberly Dillon. I want to give kudos to her on a great article, that looks at emerging technologies and trends. It outlines a practical strategy for embracing social media in your organization. The timing is impeccable as more companies are adopting social media, as a critical component in their strategic plans. I hope you enjoy the article and don't forget to check out additional resources in our "Best of the Web" section below.

Michael Kogon
CEO

Ricky and Beth Steele @ the Digital Ball.

 

 

 

 

 

 

 

 

 

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