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Issue 2, November 2004   

In This Issue

Editorial Corner

Complimentary Assessment

What's Your Best Advice

Internet & Digital Marketing

Getting Along While Getting Ahead

Technology Solutions


 

Featured Partner


 

 

Reader Survey

Complete our 1-minute reader survey and you could win 8x22 DigiCam Binoculars.

 

 

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October 20, 2004
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      Featured Story   

Do You Know What’s Under the Hood?
Assessing IT security in a risky world

Interview with Paul Hernacki, Senior Director of IT Services, Definition 6

The cost of security breaches caused by intruders and viruses is growing. Customers will be lost either because your services were not available due to exploited vulnerabilities or because they do not believe your services or products afford them reasonable assurances of privacy and security. [ Read More ... ]
 

      Editorial Corner   

Security: What you don't know can hurt you

Michael Kogon

For non-tech managers, IT security can be frightening. Some even want to pretend they know the risks, but how many really actually know “what’s under the hood?” For tech managers, it’s vital to their own job security to keep their company safe. Paul Hernacki provides a common sense approach to gain a deeper understanding of all the issues involved with people, process and technology.

We also revisit last month’s request for your Best Advice. Several of you had great ideas on how to get marketing and IT to “play nice” together. Now we need your help with this month's dilemma: what would you do if you found extra money in this year’s budget? Send us  your creative ideas for those surplus funds.

Please let me know how successful we are at including articles that are relevant to you—and your business. Take our 1-minute reader survey and you could win 8x22 DigiCam Binoculars.

To  instantly stop receiving definingINSIGHTS, use link at the bottom ...
 

      Complimentary Assessment   

Is your infrastructure sound? Do your business intelligence tools perform the way you require?

Our assessments give you answers.

Definition 6 is pleased to offer complimentary business intelligence and infrastructure assessments. These aren’t sales calls; our technologists and consultants provide this on-site service to help you close gaps between your organization’s objectives and its infrastructure/BI performance.


 

 

      What's Your Best Advice?   

Last Issue's Dilemma:

Can marketing and IT "play nice" together?

I'm marketing manager at a mid-sized packaging company. Our department is very focused on the customer and understands how to identify their needs and sell to them. We know how to create value in their minds. However, we don't have much luck communicating within our own company.

Our IT department is not on the same page. When we requested a simple software modification to make the customers’ ordering process easier, IT came up with something Einstein couldn’t even figure out. And it’s not the first time. They don't seem to realize the customer doesn't necessarily want the coolest whiz-bang technology ... just something that is easy to use.

How do we get what we want, not what IT thinks we need?

- Abby J., Marketing Manager

Read the best responses received from readers ]
 


This Issue's Dilemma

Green with money envy ...

I know it’s an enviable position, but I have a lot of funds in my budget that I need to spend before the end of the year. If I don’t use the money this year, it won’t roll over into next year. I need to spend it now, but am stuck with what to spend it on.

I am looking for some smart options with my surplus, while keeping in mind by 2005 budget. I don't want to start something this year, but not be able to fund it next year. Maybe technology investments be wise, either infrastructure our new equipment for my staff. Possibly a creative way to distribute it to my staff with some sort of incentive attached.

It’s a great place to be, but I need some advice on how to use this extra money wisely. Would you ask your readers what they would do?

Should I invest the surplus in people or technology?

- Samuel M., CIO

Can You Help?

Provide your best advice and you could win 8x22 DigiCam Binoculars.

 

Internet & Digital Marketing: Lean, efficient and economic   

Web 2.0: Platform Evolution

Web services power the "next" Web
by Susan Kuchinskas - Internetnews.com

 

What's Right and Wrong with Your Search Marketing

Tough talk that can invigorate your strategy
by Andrew Goodman - Search Engine Watch

 

Getting Along While Getting Ahead: Eliminate stress for all  

Calling a Ceasefire Between IT and HR

Finding common ground to deliver results
by Helen Beckett - MIS

 

What Romance Teaches Us About Persuasion

A loaf of bread, a jug of wine and hardcore business negotiation
by Robert Cialdini - HBS Working Knowledge

 

Technology Solutions: Your network building blocks  

A New Era in Data Warehousing

8 rules to adapt intelligently and stay ahead
by Cliff Longman - Computer User

 

The Bitter Pill of Sarbanes-Oxley

The kick in the pants that IT needs
by Eric Knorr - CIO Magazine

 

  Publisher

Definition 6

 

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