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What do you think?
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Complete our 1-minute reader survey
and you could win 8x22 DigiCam
Binoculars. |
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Bring Blind Customers to your
"Sight"
Don't
forget the millions of disabled visitors
Paul Terlemezian, Vice
President of Business Development for IDET
Communications, speaks with
definingINSIGHTS
It may sound
like an ancient riddle with a modern twist: What does a
blind person see when visiting your website? Of course,
he or she won’t see anything, but if the visitor doesn’t
hear anything, you may open yourself up to a
lawsuit.
[ Read More ...
]
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Welcome to the premiere issue of
definingINSIGHTS
Hello. I’m Michael Kogon, CEO of
Definition 6, and this is the premiere issue of
definingINSIGHTS, an interactive monthly
e-newsletter designed by and for marketing and
technology professionals. Each issue addresses major
obstacles you face in your everyday professional
life.
We explore these challenges and help
you best use technology to reach your marketing goals,
improve business relationships and get the most out of
managing marketing projects.
We welcome your involvement—please
provide your best advice to business dilemmas posed by
our readers or present a problem you are facing. Real
experience 'from-the-field' helps everyone succeed.
Please let me know how successful we
are at including articles that are relevant to
you—and your business.
Take our 1-minute reader survey and you
could win 8x22 DigiCam Binoculars.
To instantly stop receiving
definingINSIGHTS, use link at the bottom
...
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Internet & Digital Marketing: Lean,
efficient and economic
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Getting Along While Getting Ahead: Eliminate stress for
all
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Technology
Solutions: Your network
building blocks
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Business
Intelligence or Infrastructure or Both?
Two-hour session in your office—Not
a sales call
Definition 6, in conjunction with
Microsoft, is pleased to offer a program that provides a
great deal of value to your organization—A totally
complimentary Business Intelligence or Infrastructure
Assessment.
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This Issue's
Dilemma
Can
marketing and IT "play nice" together?
I'm marketing manager at a mid-sized
packaging company. Our department is very focused on the
customer and understands how to identify their needs and
sell to them. We know how to create value in their
minds. However, we don't have much luck communicating
within our own company.
Our IT department is not on the same
page. When we requested a simple software modification
to make the customers’ ordering process easier, IT came
up with something Einstein couldn’t even figure out. And
it’s not the first time. They don't seem to realize the
customer doesn't necessarily want the coolest whiz-bang
technology ... just something that is easy to
use.
How
do we get what we want, not what IT thinks we
need?
- Abby J., Marketing
Manager
Can You Help?
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Provide
your best advice and you could win
8x22 DigiCam
Binoculars |
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